Mihret Yohannes

As an Executive Producer for BBC StoryWorks – the branded content division of BBC Studios – Mihret leads teams in crafting award-winning branded films and campaigns that turn complex ideas into human, emotionally compelling narratives. She is passionate about championing work that pushes creative boundaries. As a former BBC journalist, she relishes blending editorial depth with strategic creativity to help brands create content that is authentic, will resonate with audiences, and have a lasting impact.