Stuart Yeardsley

Stuart Yeardsley is Executive Creative Director at Zeno Group and Global Creative Lead for Lenovo. He's spent his career creating award-winning integrated campaigns for brands including Lenovo, Dolby, AB InBev, P&G, pladis and UCB, spanning film, technology and some rather unusual creative experiments. His recent work includes bringing people's hidden online worlds to life as AI avatars so their loved ones could have a chat with them. A touch Black Mirror, but with a happier ending. He's also helped establish the world's remotest office on Robinson Crusoe Island to support wildlife conservation, work subsequently presented at the UN Ocean Conference, and deepfaked Queen Latifah (with her consent) to champion small businesses. He's also worked on Alzheimer's Intelligence, creating an AI companion built from the lived experiences of people with dementia to support those newly diagnosed, earning a finalist spot at the 2025 SXSW Innovation Awards. Beyond Lenovo, he's worked with Sir David Attenborough's sound recordist to create an album of endangered natural sounds and enlisted grandmas to help Ofcom encourage young people to report harmful online content. His work has been recognised by D&AD, Creative Circle, The Drum, Lovie, SABRE, Shorty and Reggie Awards, among others.