Abi Howson

VP, Video , Jellyfish Ltd

Abigail Howson is a video expert covering the strategy, creation and delivery of video with a focus on context and platform understanding. Having started with study at Central St Martins, then a professional background ranging from third sector to broadcast to travel, Abigail has worked on multiple creative videos projects but also set up in-house video teams, established best practice workflows and developed video strategies for clients. At Jellyfish, she works with brands to develop cross-platform video strategies that focus on creating seamless customer journeys through data-driven, engaging content at each stage of brand consideration, Abigail's clients include Google, Amazon and Netflix.

"I am looking to see a deep and informed understanding of the audience that is going to be watching the video, 'relevance' is the buzzword for me."