Winners 2023
Best use of an influencer or celebrity
Niall Horan's Homecoming - The Road to Mullingar with Lewis Capaldi
Electric Robin & The One Partnership
Client: Guinness (Diageo)
Additional credits: Electric Robin, The One Partnership, PHD, Born Social, Wilson Hartnell, Starpower
What happens when two of the biggest names in music embark on a road trip in Ireland? A film that captures adventure, friendship, storytelling and non-stop laughter. All inspired by Horan’s desire to revisit and reconnect with all that he loves of home; to retrace the origins of the exciting life journey he’s on and experience the real...
Amazonia: The Final Season
We Are Social
Client: Lavazza
Additional credits: House of Quest, We Are Social Studios
The Lavazza Group has long been committed to supporting reforestation and the preservation of the existing ecosystem of the Amazon Rainforest, in collaboration with the Cesvi Foundation and the local indigenous communities. But time is running out, and doing your part is no longer enough. That’s why, in collaboration with Amazon Prime ...
Getting the Nation Talking… In BSL
Oh My! Creative
Client: Cadbury Fingers
Additional credits: Tin Man Communications
‘Fear of missing out’ (FOMO), is a jokey phrase used so often that it now appears in the Oxford English dictionary. However, for deaf people, it’s no laughing matter.The frustration of missing out on conversations and human connections is their daily reality. Cadbury Fingers’ new ATL campaign called ‘Sign with Fingers Big and Small’, i...
Green Means Go
Linney
Client: E.ON
Additional credits: MHP
Linney and MHP were commissioned by E.ON to create a film to support its sponsorship of the Birmingham 2022 Commonwealth Games and to complement its #actionforclimate brand platform. The film was part of a wider campaign involving UK-wide polling and expert environmental opinion as an aid in discussions with regional and national gover...
Leaving Speech Done Proper
Lucky Generals
Client: Yorkshire Tea / Taylors of Harrogate
Additional credits: Production Company: HungryMan, Post Production: Rascal
Yorkshire Tea is the place where even the small jobs are ‘done proper’. That’s how you know the tea will be amazing. Because if even the most basic jobs are done so well, imagine how much effort they must put into making the tea…In this ad, we see how at Yorkshire Tea, even leaving speeches are done proper. The departure of longstandin...
Agency of the Year
WING
WING’s mission is simple: we win brand love through film.Our in-house team of 15 consistently conceptualise, create and deliver best in class content that pushes the boundaries of on-screen creativity and production value. The majority of our clients have been with us for 7+ years and include top-tier brands and global sponsors. In 202...
Production Company of the Year
High Stakes Films
High Stakes Films is a culture-driven film and stills partner. Content that performs, films that feel, stills that move. Specialising in Film, Stills and Events - we understand the pressure our clients are under. Budgets are becoming ever more squeezed, while expectation is sky high, and culture is moving faster than ever. We were set ...
Feed Films
Feed Films is a team of 7. We consider ourselves quite small and underdoggy. We specialise in working with PR agencies across London, predominantly consumer but also working across health, corporate and B2B. Somehow, during the pandemic, we also opened up a new stream of business working in the toys and games industry and have magicall...
Inspired Films
Inspired has had a stellar year, roaring back post-Covid, nearly trebling its turnover (with two record revenue quarters) in the process. Using the experience, technological innovation and expertise we gathered during Covid, Inspired continued to refine its offering and working practices, so that we could continue to service both exist...
Middle Table
We are a small company but the past 12 months has seen us not only develop our in-house skills and expand our team, it’s seen us work with some extraordinary brands that trust us to deliver strong and impactful creatives. We have worked with Google, Nokia, SKY, ASOS, Manchester United, the Mercedes AMG-PETRONAS Formula One Team, Hilton...
WING
WING’s mission is simple: we win brand love through film.Our in-house team of 15 consistently conceptualise, create and deliver best in class content that pushes the boundaries of on-screen creativity and production value. The majority of our clients have been with us for 7+ years and include top-tier brands and global sponsors. In 202...
Best use of digital/social media
Recycle Week 2022
Radley Yeldar
Client: WRAP
Recycle Week is Recycle Now's flagship annual event which is a celebration of recycling across the nation. It’s the one week of the year where retailers, brands, waste management companies, trade associations, governments and the media come together to achieve one goal: to galvanise the public into recycling more of the right things, m...
Get Phonesmart with EE and Dennis the Menace
Pitch Marketing Group
Client: EE
Imagine what would happen if you gave Dennis the Menace his first mobile phone. What havoc would he wreak with the online world at his fingertips? His parents would be quaking in their boots.But online safety for kids with phones is an issue that lives beyond Beanotown. By age 11, 90% of children will have a mobile device, but their pa...
Best use of humour
Gym Face
Lucky Generals
Client: The Gym Group
Additional credits: Production Company: Biscuit, Post Production: Black Kite Studios
The Gym Group has a simple mission: to break down barriers to fitness for all. They do whatever it takes to support you on your fitness journey. And this commitment is at the heart of their new brand platform: we're with you.The first barrier to fitness we wanted to tackle with this campaign was 'gymtimidation' — when people feel self-...
Mind Reader
Lucky Generals
Client: Amazon
Additional credits: HungryMan
The Super Bowl is the biggest TV event of the year. People are watching to be entertained and have fun, so we use this moment to show Amazon's human side. As a business, Amazon are constantly coming up with new ideas to improve customers’ lives, it's what they do, but naturally some of those ideas work out better than others. Historica...
Oh, Nothing… Really
Oh My! Creative
Client: Buyagift / Smartbox Group
How do you cut through the Father’s Day gifting noise and drive brand awareness with a very conservative ATL and BTL content budget? Well, it turns out, the most effective way is through good old-fashioned humour (…oh and the subversion of family roles!).We used core insight that dads really do know what they want for Father’s Day, des...
Brand documentary
Different League
ZAK
Client: Mitre
A brand film in the form of a football and culture documentary detailing a televised second round game in the ‘21/22 FA Cup between 7th tier Buxton FC vs League One’s Morecambe FC.Buxton FC were attempting to progress up the football pyramid. The by-product of their local owner’s investment was a renewed relationship with its supporter...
Work for Humankind
3 Monkeys Zeno
Client: Lenovo
Additional credits: Same River
Work for Humankind is a bold initiative that called on volunteers from around the world to take part in a once-in-a-lifetime opportunity: do your job from one of the world’s most remote islands, while helping to save endangered wildlife and empower a local island community.The landmark project took working remotely to the extreme. Send...
Niall Horan's Homecoming - The Road to Mullingar with Lewis Capaldi
Electric Robin & The One Partnership
Client: Guinness (Diageo)
Additional credits: Electric Robin, The One Partnership, PHD, Born Social, Wilson Hartnell
What happens when two of the biggest names in music embark on a road trip in Ireland? A film that captures adventure, friendship, storytelling and non-stop laughter. All inspired by Horan’s desire to revisit and reconnect with all that he loves of home; to retrace the origins of the exciting life journey he’s on and experience the real...
Branded programme
G-SHOCK - Built Different
ZAK
Client: Casio
The brand launch film from the G-SHOCK Built Different European campaign. Used for social, retail and VOD in different regional markets.Built Different was new platform that we developed for a new generation. A generation that G-SHOCK had failed to keep up with. With the brand steeped in cultural history it was time for them to show up...
Runway On A Runway
Lucky Generals
Client: Virgin Atlantic
Additional credits: Production Company, CAMP Post Production, Time Based Arts/Lucky Productions
Earlier this year we launched a new brand platform for Virgin Atlantic, “See the world differently”, which drew on the airline’s rich heritage of challenging the status quo. Our first campaign championed the individuality of Virgin Atlantic’s crew and customers and since then, the airline has launched a series of industry-leading inclu...
Most emotional film
Danny's Story
Inspired Films
Client: Action Medical Research
Inspired Films has partnered with Action Medical Research since 2013, and this film marked our 10th campaign collaboration. To date our films have helped raise over £50m for the charity.In this latest film, we meet Danny, a lovely young boy who is living with Hunter syndrome, an extremely rare disease (affecting only 2,000 children wor...
Connecting Stories
BBC Storyworks
Client: DHL
Additional credits: 8BitDo, Heimwerker, Konny
Connecting Gamers' is a branded content film made by BBC Storyworks in partnership with DHL. Part of a branded film series 'Connecting Stories', Connecting Gamers tells the emotive story of Swedish gamer Oskar Karlsson who has a rare neuromuscular disorder called Spinal Muscular Atrophy type 2.He needs personal assistants for his every...
One More Good Day
Inspired Films
Client: Alzheimer's Society & Santander
Inspired were commissioned by Alzheimer’s Society to celebrate the longstanding corporate partnership between Santander UK and the Alzheimer’s Society, which has been in place since 2019, working together to help people affected by dementia. The partnership was wide reaching, including the creation over 11,000 Dementia Friends and 130 ...
B2B
Connecting Stories
BBC Storyworks
Client: DHL
Additional credits: 8BitDo
The ‘Connecting Stories’ series consisted of three branded content films which show that in this new economic landscape, e-commerce across borders has never been more important. In them, we meet the small businesses that, through the support of DHL, are transforming the lives of others for the better.The films focus on customer’s emoti...
How not to measure PR
CoverageBook
Client: CoverageBook
Additional credits: Faithful Hound Production
A short film that resonates with Public Relations professionals and empathises the pressure on reporting on the ‘reach’ of their PR work to clients.There’s a lot of doubt surrounding numbers in PR reporting. ‘Reach’ figures are often considered inflated compared to the rest of marketing. Demonstrating success is a challenge for PR peop...
DHL E-commerce x ASOS
Middle Table
Client: Sky Media
This is a film made with true cross-brand collaboration. Commissioned by SKY for their broadcast partner DHL, its aim was to illustrate the success of DHL’s e-commerce partnerships. Casting real ASOS employees, not only created an authenticity and logistical edge, it also engaged the cast and agencies that work with ASOS to share the c...
Pentawards Gala Ceremony Film
Design Bridge
Client: Pentawards
Additional credits: Hogarth Worldwide
Great ideas, like the elements, are forged through time, effort and strength of ambition.They may start rough, but they grow through polishing, reshaping and chemistry to emerge as something precious, beautiful and desirable. A gem of a idea. That’s why each of the brand new Pentawards trophy designs, whether bronze, silver, gold, plat...
Corporate
Moments That Matter
Real Chemistry and Inspired Films
Client: UCB
Additional credits: Inspired Films
Communication objectives.To give an external face to UCB’s newly evolved corporate identity and purpose: “Inspired by patients, driven by science.” UCB wanted to achieve this with a film featuring real patients. Ones whose lives they have genuinely touched with the work they do to research and develop innovative treatments for severe d...
United By Our Purpose
Sanofi
Client: Sanofi
Additional credits: Satellite My Love, FutureBrand
Following years of aggressive M&A, French pharma giant Sanofi needed to bring its disconnected workforce together. We needed to stimulate a radical culture shift – a willingness to talk about ourselves to ourselves, and externally, in a completely different way.So, we enlisted our own people to be the voices and faces of our new, unite...
Victory Leisure Homes - We are Victory
Pace Communications
Client: Victory Leisure Homes
Additional credits: Grit Pictures
We worked with luxury holiday home manufacturer Victory to create a brand film as a multipurpose asset for use on its website, by its sales and marketing team and for employee training and engagement. The film needed to reinforce Victory’s market position and explain the Victory ‘difference’ in a simple but inspiring way, speaking to v...
Wiley Edge Go the Distance in your Career
The 10 Group
Client: Wiley Edge
Wiley Edge connects graduates with exciting opportunities in the corporate world. The campaign film we produced aims to attract new applicants and demonstrate how Wiley Edge finds the right career for people of all backgrounds. Filmed in Wiley Edge’s key markets - London, Montreal and New York - the film follows an individual in each c...
Internal
The Don's Late Show 2022
Middle Table
Client: Don Papa Rum / Bleeding Heart Rum Company
Additional credits: Middle Table, Don Papa Rum
We created a 90 minute epic to provide staff detailed information about the brand, its performance over the last year, which demographic a product appeals to, ideas of how to promote a product through events and advertising campaigns and also to hear what new products are going to be launched in the coming year.Using our background in ...
Sitecore Taxi
Brands2Life
Client: Sitecore
Back in July, Sitecore was coming to London for its internal global kick-off event. This would be the first time 2,000+ strong company had fully met in person since the pandemic began. The executive leadership team wanted to add a bit of light-hearted humour to proceedings, and ease people into the moment.We created a comedic entrance ...
Creative strategy for cultural change management
Content Creatures
Client: Tate & Lyle
What started as a project to incite changes of behaviour, grew to be used for global internal communications for the ‘new Tate & Lyle’. Content Creatures developed the creative strategy and campaign materials. Overview Tate & Lyle wanted to innovate with an ambitious growth plan. The single most important thing was creating a shared be...
Moments That Matter
Real Chemistry and Inspired Films
Client: UCB
Additional credits: Inspired Films
Communication objectives.To give an external face to UCB’s newly evolved corporate identity and purpose: “Inspired by patients, driven by science.” UCB wanted to achieve this with a film featuring real patients. Ones whose lives they have genuinely touched with the work they do to research and develop innovative treatments for severe d...
United By Our Purpose
Sanofi
Client: Sanofi
Additional credits: Satellite My Love, FutureBrand
Following years of aggressive M&A, French pharma giant Sanofi needed to bring its disconnected workforce together. We needed to stimulate a radical culture shift – a willingness to talk about ourselves to ourselves, and externally, in a completely different way.So, we enlisted our own people to be the voices and faces of our new, unite...
Issues and reputation management
Real Choice
Blackbridge Communications
Client: Aviva
According to PwC, only 15% of tech roles in the UK are filled by women – a figure which sadly hasn’t changed much in the past decade. Aviva want to do something about that. Through their Women in Technology programme, they are investing in future generations of female tech talent. We started thinking about choice and the fact that fr...
Consumer goods
A Creative State of Mind
McGill Productions
Client: Brother
The Brother team approached us to create a promotional video for the release of their new machine, the Air Overlocker. The video will be published in craft stores, the web, and social channels. The video needed to be bold, inspirational, and youthful for the Brothers’ target audience of business-minded, driven individuals aged 25-40.Ou...
IWC: #LewisHamilton pulling Gs in the air and not only on track.
The 10 Group
Client: IWC Schaffhausen
Synopsis of filmThe film opens with two moody, intriguing frames. The bonnet of a Mercedes catches the light of a flashing camera, and we see a snatched glimpse of the IWC logo. We cut to the w12 racing car speeding along a rain-sodden track, and then to Lewis Hamilton staring directly down the camera lens, game face on. As the music b...
Fifty One Degrees North
Taylor Made Media
Client: Gusbourne
Fifty One Degrees North is Gusbourne's prestige sparkling wine.It's an expression of place, of a moment in time and of modern English winemaking. We created this launch film for their website, social-media and private events. When we were first shown the design of the bottle, we were struck by its mystique. Black and gold immediately c...
I Am What I Am
Lucky Generals
Client: Virgin Atlantic
Additional credits: Production Company: Biscuit Films, Post Production: Electric Collective Theatre
The campaign draws on Virgin Atlantic’s heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era after the disruption of the pandemic.The work champions the individuality of the airline’s people and customers, building on research showing that travellers find most airlines...
Snow Globe
Lucky Generals
Client: Amazon
Additional credits: Production Company: Hungry Man, Post Production Company: Black Kite
The brief was to reveal Amazon’s shared values with their customers through emotional story telling that speaks to a cultural truth. 2022 is the year that we deal with the hardships the pandemic has left in its wake. We are facing the biggest cost of living crisis since WW2. And on top of that, wars, political crises and climate catast...
Healthcare
Ooh...Someone's Hormonal
Be The Fox
Client: Hertility Health
Public Cervix Announcement!‘Ooh..Someone’s Hormonal’ is an alliance between female led Hertility Health and Be The Fox with a shared mission to create a movement, mobilise a new generation of womxn and empower females to take control of their reproductive health. A broad target audience: adult womxn with hormones, focusing on womxn in ...
Showing IBS Sufferers We Get Them
Lucky Generals
Client: Symprove
Additional credits: Only Lucky Generals
10 million people suffer from Irritable Bowel Syndrome. Symprove’s strategy is to show that it understands their struggles.In our first film (May 2022) we visited the town of ‘Shitterton’ and asked residents to talk about their poo. Their reluctance to do so proved how hard it is for those with IBS to discuss the condition openly. Our ...
Compeed 'Embrace Life' by Dirt & Glory Media
Dirt & Glory Media
Client: Compeed
Additional Credits: Craig Coole (editor), Ashley Raim (DoP), Richard Grassie & Shackleton (photographer)
With a £15,000 budget, the challenge set to Dirt & Glory was to create a mini campaign that earned Compeed coverage in the mainstream media. Within four months, our carefully-selected brand ambassador - 45-year-old, mother of four Wendy Searle - and the story of her upcoming polar world record attempt had been featured on TV, radio, po...
Generación Borrosa / Blurred Generation
LLYC
Client: Multiópticas
Additional credits: Antiestático (Producer)
Children are still children. But there is one thing they are losing: their vision. Myopia already affects nearly 4 million children in Spain, and that number is expected to continue to increase significantly, and in the most severe cases it can cause serious eye diseases.Our way of life has changed, and with it, that of the little ones...
Real Stories Voiced
BCW
Client: EFCNI
Around 90% of children will contract RSV before the age of two, but currently there is no broadly available protection.While RSV typically causes mild, cold-like symptoms, the resulting illness can, in some cases, be much more serious.The EFCNI, supported by Sanofi, worked with BCW to create a series of films to drive parental awarenes...
Thrive
Media Zoo
Client: The Daily Mile
We have been working with The Daily Mile - a charity that exists to help children get fit for life by running a mile every day - for over five years. What began as a broad awareness and communication campaign, quickly became a social change campaign.Our work with the Foundation over the years has spanned the communications spectrum and...
Sport
UEFA #RealScars
Shoot the Company
Client: UEFA
Shoot the Company, was at the centre of a new Respect Campaign for UEFA called, ‘#RealScars’. First released alongside the UEFA Women’s EURO 2022, the campaign highlights the devastating effects of online abuse directed at footballers, coaches and officials across social media platforms and educates them on how to best defend themselve...
Adidas Running | Beyond the Track
We Are Social Sport
Client: Adidas
We produced nine deeply personal films to shine a light on adidas running ambassadors Ajee' Wilson, Erriyon Knighton, Grant Holloway, Shaunae Miller-Uibo, Keni Harrison, Noah Lyles, Steven Gardiner, Tamari Davis and Wayde van Niekerk. The films showcased what these individuals run for - where they’ve been, where they’re going, the chal...
Mind Race
Golin
Client: ASICS EMEA
Additional credits: Unit 9, Solarflare
In 2022, ASICS became the first sports brand to ask athletes not to move, in order to reveal how inactivity makes our minds race. For a week, the brand employed cutting-edge technology to track thousands of athletes’ mental states through the process, while capturing a video of the experiment to visualise what 'racing minds' look like ...
Take a Breath
WING
Client: Formula E x UNICEF
Children are the least responsible for climate change and yet they will bear the great burden of its impact. In April 2021 Formula E started a long-term partnership in support of UNICEF's Safe and Healthy Environment Fund, which was set up specifically to serve the needs of children impacted by climate change related issues.WING was ap...
Animated
Into the OKXverse with Manchester City
WING
Client: OKX
Additional credits: CAA Brand Consulting
With the 2022/23 season approaching, OKX were keen to launch their partnership and sponsorship with Manchester City in a spectacular and highly stylised way. They wanted to showcase the edgy side of what they were about and our brief was to ‘create a standout OKX x Manchester Citypartnership launch moment that grabs the football and cr...
My Reading Journey
BCW
Client: Aldi
Additional credits: Illustrator: Lisa Stickley, Animator: Jason Guest, Producer: Stu Rolls
As a result of Covid lockdowns – and schools being closed, 90% of UK kids’ reading levels were well below where they should be at the end of the 2022 school year.In fact, some kids were joining secondary schools with the reading levels of a 6-year-old. BCW and Aldi’s research with the Literary Trust showed that 1 in 17 UK families didn...
Behind the scenes
Barbie Careers Behind the Scenes
Feed Films Ltd
Client: Mattel
Additional credits: Smyths Toys
To showcase the new line of Careers dolls from Mattel at Smyths Toys we had inspirational athlete Perri Edwards sit down to talk with children about their career ambitions and supplemented with stop frame animation. To further emphasise the Barbie mantra of “You can be anything” we put together a largely female crew for our production....
Be Yourself - ‘Flying the Flag for Inclusivity’
Oh My! Creative
Client: Virgin Atlantic
Additional credits: Tin Man Communications
When global icon, mother to a trans non-binary child, and LGBTQ+ ally, Michelle Visage, chooses to share your behind-the scenes film and gets 1.6m views in just days …. you know you’ve made an impact.But when you genuinely make a difference to both the people who work for the business and its customers… that’s what makes a campaign tru...
The Glenturret Aged 50 Years
The Glenturret
Client: The Glenturret
Additional credits: The Edinburgh Film Company, Method Studio, and Engine7
The Glenturret, Scotland’s Oldest Working Distillery, is proud to have released a spectacular 50 Years Old whisky, for the first time ever. This video shows the creation of the unique artwork that was offered with the first decanter devised in collaboration with Method Studio who commissioned Scottish artist Matthew Draper for the proj...
Best director
Take a Breath
WING
Client: Formula E x UNICEF
Children are the least responsible for climate change and yet they will bear the great burden of its impact. In April 2021 Formula E started a long-term partnership in support of UNICEF's Safe and Healthy Environment Fund, which was set up specifically to serve the needs of children impacted by climate change related issues.WING was ap...
Snow Globe
Lucky Generals
Client: Amazon
Additional credits: Production Company: Hungry Man, Post Production Company: Black Kite
We knew that 2022 would be a tough year for most of our customers as they faced the worst cost-of living crisis since World War Two. However, we also knew that their inventive spirit would shine through, and they would find frugal and inventive ways to celebrate the season. Therefore, we decided to go against the usual excess and celeb...
Best individual performance
Green Means Go
Linney
Agency: MHP
Client: E.ON
Linney and MHP were commissioned by E.ON to create a film to support its sponsorship of the Birmingham 2022 Commonwealth Games and to complement its #actionforclimate brand platform. The film was part of a wider campaign involving UK-wide polling and expert environmental opinion as an aid in discussions with regional and national gover...
Best screenplay
My Reading Journey
BCW
Client: Aldi
Additional credits: Illustrator: Lisa Stickley, Animator: Jason Guest, Producer: Stu Rolls
As a result of Covid lockdowns – and schools being closed, 90% of UK kids’ reading levels were well below where they should be at the end of the 2022 school year.In fact, some kids were joining secondary schools with the reading levels of a 6-year-old. BCW and Aldi’s research with the Literary Trust showed that 1 in 17 UK families didn...
Charity Film
'It's not called getting old, it's called getting ill.' - Dementia Action Week 2022
Alzheimer's Society
Agency: New Commercial Arts (NCA)
Client: Alzheimer's Society
Additional credits: New Commercial Arts (NCA)
Dementia Action Week is an annual Alzheimer’s Society campaign, encouraging people to ‘act on dementia’. The focus for 2022 was on increasing diagnosis rates, following the pandemic exacerbating a sustained drop in dementia diagnosis rates in recent years.Our primary research of over 1,000 people affected by dementia showed that 91% fe...
Who's Counting?
The Progress Film Company
Agency: Mind+Matter
Client: Tommy's
Additional credits: Mind+Matter
When my wife and I experienced two consecutive miscarriages, we decided to channel this experience into something positive with a short film that we hoped could bring about change. I wrote and directed 'Who's Counting?', a 5 minute drama about a couple who have to endure the emotional and physical trauma of successive losses before the...
Danny's Story
Inspired Films
Client: Action Medical Research
Inspired Films has partnered with Action Medical Research since 2013, and this film marked our 10th campaign collaboration. To date our films have helped raise over £50m for the charity.In this latest film, we meet Danny, a lovely young boy who is living with Hunter syndrome, an extremely rare disease (affecting only 2,000 children wor...
From That Moment - Noah's Ark Children's Hospice Campaign Film
Noah's Ark Children's Hospice
Agency: The 10 Group Rankin
Client: Noah's Ark Children's Hospice
Additional credits: The 10 Group, Rankin
From That Moment, a campaign film by Noah’s Ark Children’s Hospice in partnership with world-renowned photographer, Rankin, shows the individuality of the families we support, whilst uniting them under one moment they have all experienced - that moment they were first told that their child was seriously unwell. The moment everything ch...
My Reading Journey
BCW
Additional credits: Illustrator: Lisa Stickley, Animator: Jason Guest, Producer: Stu Rolls
As a result of Covid lockdowns – and schools being closed, 90% of UK kids’ reading levels were well below where they should be at the end of the 2022 school year.In fact, some kids were joining secondary schools with the reading levels of a 6-year-old. BCW and Aldi’s research with the Literary Trust showed that 1 in 17 UK families didn...
Say My Baby's Name; Pregnancy After Loss
Abigail's Footsteps
Client: Abigail's Footsteps
Additional credits: Inner Eye Productions
Abigail's Footsteps commissioned Say My Baby’s Name; Pregnancy After Loss, a sequel to the ground breaking Deafening Silence, forming part of the Abigail’s Angels Training programme, for midwives and health professionals around the world, to better understand how to support bereaved parents and families. The film focuses on the experie...
Not-for-profit / Giving back
Work for Humankind
3 Monkeys Zeno
Client: Lenovo
Additional credits: Same River
Work for Humankind is a bold initiative that called on volunteers from around the world to take part in a once-in-a-lifetime opportunity: do your job from one of the world’s most remote islands, while helping to save endangered wildlife and empower a local island community.The landmark project took working remotely to the extreme. Send...
LinkedIn Changemakers 2.0
Brands2Life
Client: LinkedIn
LinkedIn Changemakers sought to go back to the roots of influencer marketing. We partnered with those with genuine authority and credibility, irrespective of their social media following, to affect meaningful change in the world of work. The campaign backed the underdogs, to elevate them, giving them a bigger, more powerful platf...
AI by you
Across the Pond
Client: DeepMind
Additional Credits: Studio Nari (Design)
Artificial Intelligence is going to be one of the most important technologies ever created. It will change everything. DeepMind is at the forefront of it all. Driven by co-founder Demis Hassabis’ strong moral compass, the organisation believes that all AI can only benefit the whole of society if it’s made ethically. The key to that is ...
My Reading Journey
BCW
Client: Aldi
Additional credits: Illustrator: Lisa Stickley, Animator: Jason Guest, Producer: Stu Rolls
As a result of Covid lockdowns – and schools being closed, 90% of UK kids’ reading levels were well below where they should be at the end of the 2022 school year.In fact, some kids were joining secondary schools with the reading levels of a 6-year-old. BCW and Aldi’s research with the Literary Trust showed that 1 in 17 UK families didn...
Safer Oceans campaign: Salt Lines
Lloyd's Register Foundation
Client: Lloyd's Register Foundation
Additional credits: Miran Media
‘Salt Lines’ is one of a series of three films from Lloyd’s Register Foundation, the global safety charity, as part of its Safer Oceans campaign. It tells the extraordinary and uplifting story of Brittany Dunbar, who is the fifth generation Captain of her own lobster trawler and earns her living in an unforgiving traditionally male env...
Safer Oceans campaign: Two Kinds of Water
Lloyd's Register Foundation
Client: Lloyd's Register Foundation
Additional credits: Miran Media
‘Two Kinds of Water’ is one of a series of three films from Lloyd’s Register Foundation, the global safety charity, as part of its Safer Oceans campaign. The film highlights the plight of the fishers of Senegal as new research suggests the number of fatalities within the fishing sector is likely to be well over 100,000 annually - a fig...
Sustainability
Adidas - Made to be Remade
We Are Social Sport
Client: Adidas
All good things come to an end, but what if the end was just the start? Adidas know that plastic waste is a problem. And one of their solutions is innovation. That’s why they created Made to be Remade. Sportswear that’s designed to be recycled, instead of thrown away. Consumers wear it down and then return it to adidas to remake parts ...
Work for Humankind
3 Monkeys Zeno
Client: Lenovo
Additional credits: Same River
Work for Humankind is a bold initiative that called on volunteers from around the world to take part in a once-in-a-lifetime opportunity: do your job from one of the world’s most remote islands, while helping to save endangered wildlife and empower a local island community.The landmark project took working remotely to the extreme. Send...
Green Means Go
Linney
Client: E.ON
Additional credits: MHP
Linney and MHP were commissioned by E.ON to create a film to support its sponsorship of the Birmingham 2022 Commonwealth Games and to complement its #actionforclimate brand platform. The film was part of a wider campaign involving UK-wide polling and expert environmental opinion as an aid in discussions with regional and national gover...
It’s time we all care about clean air
Boehringer Ingelheim UK & Ireland
Client: Boehringer Ingelheim UK & Ireland
Additional Credits: Newcastle Hospitals, Global Action Plan, Boehringer Ingelheim UK & Ireland, tbt / Connected Pictures and WE Communications
The climate crisis is a health crisis and the film ‘It’s time we all care about clean air’ was developed to inspire a key audience – Integrated Care System (ICS) leaders – to take action on air pollution. By highlighting this complex issue through people passionate about driving change, this project is helping to leave a legacy for tac...
Take a Breath
WING
Client: Formula E x UNICEF
Children are the least responsible for climate change and yet they will bear the great burden of its impact. In April 2021 Formula E started a long-term partnership in support of UNICEF's Safe and Healthy Environment Fund, which was set up specifically to serve the needs of children impacted by climate change related issues.WING was ap...
