A marketing and communications professional with over 15 years’ experience of managing and developing campaigns and brand strategies, Rajet now heads up the marketing and new business departments at Sticky, an award-winning strategic marketing agency owned by PA Media Group.
Before joining Sticky, Rajet spearheaded the commercial arm for PR broadcast agency TNR and the launch of creative agency Commotion.
Passionate about people and what drives them, Rajet enjoys delving into neuroscience and behavioural economics to understand audience motivations and emotional reactions when it comes to advertising content and purchase decisions.
“What I'm looking for is content that resonates with people and addresses real human issues. I love to see raw content that relies on a really strong original idea and is created with consideration. I also want to understand the impact the content has made, the part it played in a campaign, and how it travelled with audiences.”